Posted on

5 Basic Ways to Help Your Website Become SEO Friendly

If you are responsible for developing a website for your business, then you should know the fundamentals of effective web design. One behind-the-scenes success factor for any website is that of search engine optimization (SEO). Search engine optimization is the process of making your site as visible and relevant as possible to search engines so that it ranks as highly as possible when people are using the web to find products or services related to your business. Here are five basic ways to help your website become SEO friendly:

Optimize your graphics

Search engines do not recognize graphics (even graphics with text and Flash graphics, for that matter). Therefore, if your pages are image-heavy, the search engines are missing out on a lot of what makes your site relevant to site visitors. Optimize all of your graphics by adding descriptive alt tags.

High quality content

When search engines “crawl” your site, they populate the content in a way that enables them to determine the relevance of your pages. Therefore, if you want your site to rank highly for searches related to your business, your content should be well-written and targeted to your audience.

Keywords

Keywords and keyword phrases are terms that web users might use to query a search engine for your business product or service. In addition to loading your content with high-quality keywords, you should also use relevant keywords when titling your pages and writing your page descriptions and headers. Use an online service like Google’s free keyword tool to find keywords that may be most effective for your purposes.

An SEO-friendly URL

Your site’s URL should be short, concise, and descriptive of your business brand. It is a good idea to use relevant keyword phrases in your URL, to make it as SEO-friendly as possible.

Site structure

Search engines need your help in identifying relevant content on your site. One of the best ways to do that is to structure your site in a way that flows and is easy to follow from page to page. Your sitemap should make sense logically, and should efficiently lead to any and every pertinent page of your website.

When it comes to building your brand, your website is one of your most powerful tools. Make sure you get the best of the best by contacting the experienced professionals at identityXperts to handle all of your web design needs. We can be reached by phone, at (239) 400-0622, or email: jelcik@identityXperts.com.

Posted on

5 Reasons Why Good Content is Critical for Your Website

If you are in the process of developing a website for your business, then you’ve probably heard the phrase, “content is king.” However, do you understand why, exactly, your site’s content is so imperative to its success? Here are five reasons why good content is critical for your website:

Conveys a clear message

This may seem obvious, but many people miss the boat on the concept of getting a message across. It’s not enough to attract attention with a catchy slogan or a slick story. When it comes down to it, those are just words that must be backed up with clear meaning about the purpose and scope of your site. Good content will actually inform your potential customers about your business, and assure them that they can count on your site to provide what they are looking for.

Lends credibility

High-quality content will help you establish your voice in the industry. When you provide valuable information in an effective way, you automatically have an air of authority with your site visitors. This type of credibility is what will help make you a web leader.

Keeps people coming back for more

One of the most important jobs your website has is to mediate an ongoing relationship between you and your site visitors. Web page content that is informative, entertaining, and relevant to your visitors’ needs will keep them engaged on the page for longer, and it will also inspire them to check in periodically for new content. This is a very effective way for you to stay in touch with your audience and develop lasting relationships.

Supports search engine optimization (SEO)

Search engine optimization is a term used for the process of making your site visible and relevant to Internet search engines. Good SEO is how people will naturally find your website when they search the web for a term related to your business product or service. Part of SEO is weaving the right “keywords” into your content; additionally, high quality (relevant) content ranks higher with search engines.

Incites action

Good web content includes a strong call to action that will invite your site visitors to engage even more. Additionally, a call to action will instruct your visitors as to what, exactly, they should do next. This converts mere visitors to into paying customers.

When it comes to building your brand, your website is one of your most powerful tools. Make sure you get the best of the best by contacting the experienced professionals at BrandMasters, Inc. to handle all of your web design needs. We can be reached by phone, at (239) 400-0622, or email: jelcik@identityXperts.com.

Posted on

The Power of Online Directories and How to Get Started Fast!

More and more small businesses today are using online directories to their benefit. If you run a small business, odds are you spend a great deal of your time thinking about your marketing plan. Online directories can be a great addition to your current small business marketing strategy. Online directories can help your small business expand its website traffic, increase the likelihood that your website will be found by interested viewers and increase your bottom line. If you haven’t taken a look at online directories and considered how your small business could use them to increase its market presence- then now is the time to start!

What Are Online Directories?

There are many different types of online directories available on the Internet. Each of these online directories serves a specific purpose and can be used by your small business in specific ways. An online directory is a website submission service that allows your small business’s website to be added to a specific category where it can be searched for by interested viewers. These searchable online directories allow their viewers to search for websites and businesses that they find interesting or that they want to learn more about. Listing your small business on an online directory increases your website’s visibility on the web and helps to create inbound links to your business’s website. Online directories make it easy for people to find what they are looking for. These directories can be accessed from just about anywhere that has an internet connection. This means that people could find your business’s website from their home, office or even while traveling.

Every website that is submitted to an online directory is placed in a specific category. These categories can range in how they are organized. Some are organized by business-related categories, some are organized according to personal preferences and others are organized by subject. Each category consists of several websites relating to a specific topic. Each website listing features the name of the website, a direct link to the website and a short description of the website. Interested internet viewers will be able to browse through the various categories in the directory and locate websites like yours that they may be interested in viewing. Essentially, online directories make it easier for random viewers to find your business’s website.

How Do Online Directories Work?

The concept of online directories is actually a pretty simple one. Online directories are very similar to the Yellow Pages in the real world, only these listings are only online. (Actually, Yellow Pages.com is now an online directory as well) A directory is just a listing place for a number of websites. Any type of website could be listed in an online directory. Some online directories are huge and cover every topic that someone could create a website for, while others are very small and specific to a specific niche.

Let’s use an example. Say you are a model airplane enthusiast and you want to find some websites that cater to your specific interest. You could look through a huge online directory such as Yahoo’s online website directory and find several dozen websites that are related to model airplanes. Or you could look for an online directory that is niche-specific, which means that the entire online directory would be based on hobbies such as model airplanes. With a niche-specific directory you may find even more websites that are based on your specific interest than what you could find on the larger directories.

Since online directories are organized by categories, finding websites that relate to a specific interest such as model airplanes is very easy. You could find information and websites about model airplanes in your local region too if you use a regional-specific online directory. So if you live in Phoenix you could find websites that relate to both model airplanes and the Phoenix area. Online directories will direct you to websites that you want to find. All you have to do is perform a search in the online directory for a specific topic or browse through the various categories until you find the type of websites you are looking for. When you perform a search you will be given a list of all of the websites that relate to your search term. You will be presented with a number of links to these websites and each link will have a short description of what you are likely to find on the website. You can read the descriptions and choose to click on the website that best suits you.

There are many different types of websites that you could find under a specific topic as well. For example, if you search several online directories for information relating to model airplanes you may find websites that are about building model airplanes, flying model airplanes, creating historically accurate model planes, tips and instructions about how to fly model planes, websites that sell model airplanes and charters and associations that you could join regarding model airplanes. These are just a few of the examples you could find using an online directory. There are simply too many topics to list them all here.

You can see how anyone can use an online directory to find websites relating to things that interest them. As a small business owner you can see how people who could be potential customers of yours are using online directories too. Now that you understand how online directories work it is time to see how they can work for your business.

How Do Online Directories Benefit Small Businesses?

There are many benefits associated with listing your small business in an online directory. The more online directories you can use to list your business the more benefits you will reap. Here are some of the benefits of using online directories:

Exposure

Exposure is important for all business marketing strategies. After all, the more people who are exposed to your business the more people are likely to utilize your business’s services. If online viewers aren’t able to see your website or even know that it exists, then they probably aren’t going to purchase your products or services. Listing your business’s website in online directories helps your website to gain exposure. Thousands of people use online directories everyday to find things they are interested in. These are people who are actively searching for websites that are directly related to your products or services. They are already looking- all you have to do is make it easy for them to find you. Online directories will expose your business to more online viewers, which could increase traffic to your website.

Increased Traffic

There are several ways that online directories can help you increase the amount of traffic your website receives. For starters, the more exposure your website has the more people are likely to visit it. But online directories offer more than just exposure from potential viewers. They also offer exposure to the various major search engine crawlers like Google and Yahoo. This increases the chances that your website will appear on major search engine results pages or SERPs, which will allow more people to see the website when they perform a regular search. Both search engine optimization exposure and exposure to more people who are searching for your website could result in increased traffic to your small business’s website.

Cheap Advertising

As a small business owner, you already understand the importance of advertising. You know that it helps customers to find your business and recognize your name and brand. You probably have little room in your budget for more advertising right this moment. That is one of the major benefits of listing your business’s website in an online directory. Online directories are inexpensive to join and they offer a lot of exposure for the price. Some online directories will allow you to list your business for free, while others will charge a minimal fee. Either way, you are getting a lot of exposure for less money than you would spend on a TV or radio advertisement.

Professional Appearance

You want everything about your business to look professional in the eyes of your customers. A professional appearance enhances your status and makes customers more likely to patronize your business. Online directories help you to look like a professional business. When an online consumer sees your business listing in an online directory they will consider your business to be an authority on the subject and a professional place to do business. Unlike a search that is performed on a major search engine like Google, where there is little difference between the legitimate websites relating to a topic and the less than useful websites, online directories are mostly legitimate websites. Online consumers are more likely to trust what they see on online directories.

SEO Benefits

Online directories offer several search engine optimization or SEO benefits as well. Firstly, these online directories offer you more inbound links. When an online viewer sees your website link in an online directory, they will be able to click on it and be instantly re-directed to your website. This is a great way to increase traffic. It is a great way to improve your status in the eyes of search engine crawlers too. The more backlinks that a search engine crawler can find, the more relevant they will rank your website. This is especially true of authoritative online directories. Being linked to a major online directory, such as Google Places, will give your website more relevancy in the eyes of Google’s search engine crawlers. This will result in a higher page ranking on the SERP. As you know, a higher search engine result page rank you get, the more people are going to click on your website link.

Increased Revenue

When more people are able to find your website it increases the chances that they will visit your website. When people visit your website they are more likely to purchase your goods or services. This means that online directories can help you increase your revenue stream. Online directories are good for your bottom line.

Increased Brand Recognition and Customer Interaction

When an online viewer locates your website through an online directory, they are more likely to remember your business’s name and directly interact with it. Online directories can help your business stand out to customers as well. Overall, listing your small business in an online directory will help you to create a more comprehensive and effective online presence.

Listing your small business’s website with several online directories will help more people find your website, whether they are specifically searching for it or if they are just browsing around. In addition to gaining exposure, online directories will provide major SEO benefits, which will help your website get found by search engines. Increased exposure and higher search engine rankings will result in more traffic to your website, which will result in higher revenue.

There are many different types of online directories, from large global directories to small, niche and location-specific ones. Some examples of other types of online directories can include reciprocal link directories, free directories, paid directories, Business 2 Business directories, theme-related directories, small business directories and many, many more.

Why You Should Consider Listing Your Small Business in an Online Directory

Apart from the concept that online directories will increase the amount of exposure your website gets and help with your SEO strategies, they are also a very effective way to directly target potential customers. Online directories make it easy for online users to find something they want. According to a study performed by Burke, 8 out of 10 people will use a print or online directory to find companies or products they are looking for. The same study also suggested that 8 out of 10 people who use these directories to locate a business do so with the intent to purchase a product or service from them. This is a very effective form of targeted advertising. The customer already needs or wants your product or service and you can directly target them by listing your website in an online directory.

Another reason why you should consider listing your small business has to do with your Return On Investment or ROI. Since the potential benefits of getting increased website traffic are great compared to how much you will have to spend to list your website in an online directory, you can see a great return on your investment in the form of increased revenue. You also want to keep your brand and your company name in the minds of consumers at all times, which is something else that an online directory can help with.

What Online Directories Should You Use for Your Small Business?

Even though listing your website in many online directories will improve your website’s exposure and SEO ranking, it is not effective to just SPAM your website into every single online directory you can find. You will want to take some time to consider which specific online directories will give you the best ROI. The best option is to find a great combination of directories to join. If you run a small business the best place to start may be with a local directory. This is because most people will search for businesses in their area they can patronize. Local market and niche-specific online directories can offer extremely targeted advertisements to potential local customers.

After your business is listed in these directories you can take a look at the larger and potentially more expensive general-interest directories. You will probably want to consider listing with the top 10 online directories, as these will be used by a lot of people and will offer higher relevancy and authority in the eyes of search engines. Google Places and Google Maps are large general-interest directories that you will want to list your small business in. If your website sells tangible goods you may also want to consider listing it in comparison shopping websites and product listings directories. Studies show that 42% of consumers will look at a comparison shopping website before they decide to purchase a specific product.

The best way to figure out which specific online directories your small business should be listed in is to start with your competitors. Take a look at your local and niche-specific options and figure out if your competition is already listed. If they are you need to be listed too. If they are not listed you may want to list your website as a way to beat them to the punch. In some situations, it may not make sense for you to have a listing in a specific online directory, even if your competitors are listed in it. Your goal should be to be listed in every relevant and niche-specific directory you can find as well as many of the major directories, but no so many directories that you appear SPAMMY.

In addition to listing your website in online directories, you also need to maintain these listings. It is important for your online directory listings to be up to date and accurate, or else you could just be wasting your time. If your directory information seems out of date your customers will probably look elsewhere.

It will probably take some time to see the results of listing your small business’s website in so many online directories, but eventually you will see results. The best way to find the perfect combination of online directory listings for your business is to use some sort of tracking or analytics system. You will want to be able to see how many people clicked on your website links from within the directory and if your website has shown increased traffic since then. You will want to stop wasting your time with online directories that are not producing results and increase the time and effort you spend on online directories that are productive.

Best Practices for Listing Your Small Business in Online Directories

Now that you understand why your small business should be listed in online directories and have started locating the directories that you want to be listed in, you are ready to begin creating your business listings for submissions. Here are some tips and best practices for listing your small business in online directories.

  • Start by choosing local directories and directories that are niche-specific. So if you own a model airplane hobby shop in Phoenix, make sure you find a local Phoenix business directory and a directory that is related to model airplanes. If you can find a model airplane hobby directory for the Phoenix area, you are all set.
  • Once you’re in local directories, start searching for larger and more generalized directories. Pick directories that get a lot of traffic and that are listed highly on major search engines like Google. A higher search engine ranking means that the directory will be considered as both authoritative and relevant in the eyes of search engines, making any links you get through these directories more valuable to your SEO strategy.
  • Include all of the relevant information regarding your small business in your website’s directory description. This should include your business’s name, location, telephone number, contact information and possibly reviews, business hours and anything else that is relevant. Add in photos, maps or other interactive features if the directory lets you.
  • Try to keep your information consistent across all of your online directory listings. This will help your website to retain its credibility in the eyes of search engines and will assist with your SERP rankings.
  • Try to make your business stand out by offering an explanation of your business or any specific message the customer should know in your description.
  • Keep all of your information up to date. This may mean frequently updating all of your listings several times per month.
  • Allow customers to leave positive reviews and use them in your listing if the directory allows it.
  • Always be professional and consistent with your business’s listings and message. This includes any information regarding your brand.
  • If you sell products or services to a local market, make sure your business is listed in a local business directory. Include geo-specific keywords and information. An example would be: “Dave’s Model Plane Shop” + “Phoenix”.
  • Optimize your website for SEO purposes and include the relevant keywords in your meta titles and listing descriptions. Keyword research is important.

Get Listed in the Top 15 Online Directories

Now is a great time to get your small business listed in the Top 15 Online Directories. There are few other internet marketing techniques that will offer so many benefits for such a small investment on your part. Listing your business in an online directory will increase your website’s online presence and help more people find you, which can help you increase your business’s revenue.

Posted on

The Top 10 Ways to get Positive Reviews on Your Local Listings

Local listings are a great way to market your company and get the word out about who you are and what you do. However, if you don’t have Positive Reviews on Your Local Listings they can do more harm than good. This is because when reviewing all the different businesses within your industry or category, users will always look to the reviews to give them a better idea of the service and quality of the product they can expect. And if you don’t have any reviews but your competition’s page is filled with positive reviews, you’re sending customers directly to them instead of to you. In order to get positive reviews for your business, follow these tips and get ready to watch customers line up at your door.

Use surveys

Surveys are great for business. Whether they’re online or in print form, they can provide insight as to what your business is doing well, as well as areas that need improvement. But in addition to that, surveys can also help you get positive reviews within your local listings. Make sure that you ask customers for their email address somewhere within the survey. Then you can use those to browse through them, find the positive surveys, and ask those customers to leave a positive review for you on the local listing of your choice.

Leave the link to review on sites

Customers are becoming so accustomed to looking at receipts for discounts, deals, and surveys that leaving a link to a review site on them is a great way to get positive reviews. Tell your staff that this link is there, and encourage them to tell customers about it. This will help reinforce the idea that the customer needs to look at the receipt, and may prompt them to leave you a positive review.

Know when to give incentives, and when not to

It can seem like a good idea to give customers an incentive to leave a review, however this is something that could backfire. Often customers get turned off even when they’re offered something for free, thinking that they’re giving you good feedback when they may not have otherwise. Word can quickly spread, and it could end up tarnishing the name of your business. Trust that customers who want to leave a review will, and provide them with the link to do so. The people you can offer incentives to are staff members. Each time they refer a customer to the link on their receipt or direct them to the review site another way, give them a small percentage more on their pay cheque or another incentive, such as making them Employee of the Month.

Utilizing a tablet makes it easier

If you simply tell your customers about the review site and give them the link, you need to rely on the chance that they might go home and find it on their own on their computer. However, that may not always happen. Instead, have the review site already up and ready right within your business and hand it over to them after you’ve made a sale. They’ll be able to do so without having to do any work or being inconvenienced, and you will see the number of positive reviews on your listing increase.

Watch your social networks closely

You don’t always have to work so hard to find people saying nice things about your business. Check out your social networks and see what people are saying there. Follow up any positive comments with a simple ‘thank you’ and ask them to share their opinions on the review site. Chances are, if they’re that impressed with your company, they won’t mind saying so again.

Know where and when to refer customers

It won’t do you or your customers any good if you give them the link for a review site that doesn’t apply to them. For instance, it’s not so easy to send customers without a Gmail address to Google+, and if they’re not a registered Yelp user but leave a review there, the chances are good that Yelp’s filters will simply send it to the trash bin. Knowing which review site is best for certain customers will make it even easier for them, and will increase your chances of receiving a positive review.

Use your database

The chances are good that you’re already using your database for different marketing campaigns, so why not use them to get reviews as well? Set it up just like you would any other campaign, telling customers that you’re now on Yelp, Google+, the Yellow Pages, or any other business directory, and invite them to join in the conversation and leave a review. Remember to leave the link to the review site within the email to make it even easier for them.

Respond to existing reviews

People like to know that they’re not just sending something into cyberspace so it can get lost somewhere along the way. Respond to the reviews that are currently on any review site, good or bad. Thank those that have left good reviews, and try to help those that have left negative reviews. Even if it’s just to say you’re going to contact them, people like to know that if they’re taking the time to get involved, you are too.

Ask for them

Business owners sometimes believe that asking for a review will look desperate, or will turn their customers off. It won’t. How else are customers supposed to know that you’re even on a review site, or that you’d like them to leave a review for your company unless you say something? Right after you make a sale, any sale, ask the customer to leave a review for you in any one of your local directories. Again, make it easy by providing them with the link. Sometimes, you have to ask in order to receive.

Ask immediately

If a customer purchases something from you, they’re likely not going to give you a review if you ask for it three weeks later. Instead, ask right at the time of sale, and you’ll be much more likely to get the results you’re looking for.

Posted on

The Power of Online Directories

  • Searches within local directories account for a whopping 10 billion of the searches that are made every month. (GetListed.org)
  • When looking for a local offline business, 70 per cent of online users will use local directories to find them. (Kelsey Group)
  • Google+ is the second-largest social networking site in the world. While it’s still behind Facebook – the largest networking site – it surpassed Twitter in January 2013. (omaginarium.com)
  • At the end of May 2013, Google+ Business had 500 million users. 235 million of those were active in any given month. (omaginarium.com)
  • 90 per cent of users on Yelp say that if a business has a positive review, they are more likely to buy from them. (mashable.com)
  • 72 per cent of users say that they treat positive reviews just as they would getting a personal recommendation from a friend or family member. (mashable.com)
  • Despite that, there are still 87 per cent of small businesses that don’t use review sites such as Google+ Business or Yelp. (mashable.com)
  • Approximately 45 per cent of users say that when they perform a local search, they are doing so with the intention of making a purchase. (internetworldstats.com)
  • Half of the users looking for an online purchase do not start their search with a search engine, but rather through a local directory. (AT&T Small Business Technology Poll 2013 – yola.com)
  • 88 per cent of customers who look for a local business through their smartphone call or visit that business within 24 hours. (Google Mobile Movement Study – yola.com)
Posted on

Business Directories List by identityXperts

When it comes to succeeding in business directories are crucial. They increase the search engine rank – and visibility – of your website and bring you more potential clients.

Business directories help local consumers find your product or service by allowing you to set up an account or page on their directory (normally for free) about your business.

Back links are just one of the many benefits of listing your website in many directories. Each time you list your website in a directory you’re adding another back link to your site. Backlinks act like votes that tell search engines your website is valuable to its users. This increases your search engine rank, which brings you more potential customers.

Below is a list of directories you can use to get your business noticed.

The sooner you post your website in all of these directories, the faster your search engine rank will climb.

by The Pragmatic Web Designer

Tier 1 – Top 6

  1. Bing
  2. Facebook (most effective)
  3. Google (most visitors)
  4. LinkedIn (my personal favorite)
  5. Twitter (easiest to setup and use)
  6. Yahoo!
Tier 2 – Honorable Mentions

    • Best Deals on
    • BizJournals
    • Biznik
    • Brownbook
    • CitySearch
    • Dexon.com
    • DigitalSpinner
    • Discover our Town
    • Foursquare
    • Genieknows
    • Infignos
    • InfoUSA
    • Judysbook
    • Justclicklocal
    • Kudzu
    • Local
    • Magic Yellow
    • Mapquest
    • MatchPoint
    • Merchant Circle
    • MojoPages
    • Myhuckleberry
    • Navteq GPS
    • Outside.in
    • Supermedia
    • TeleAtlas
    • ThinkLocal
    • Twibs
    • UsCity.net
    • USYellowPages
    • Whitepages
    • Yellowbook
    • YellowPages
    • Yelp
    • Zipweb
Posted on

Brand Promotion Strategies

Yоu might have thе best product іn thе market, but wіthоut people being aware оf thаt product, thеrе аrе going tо bе no sales. Yоu see? Thаt іѕ whу, having а product thаt іѕ оf thе highest quality іѕ nоt thе оnlу important factor, but thе ways іn whісh уоu promote thе product іѕ аlѕо just аѕ important. Along wіth thе regular factors thаt аrе used іn thе promotion оf а product, one very crucial factor іѕ thаt оf brand promotion аѕ а means оf product promotion. Thе brand forms thе identity оf а product оr service. It іѕ classified аѕ having а distinct name, symbol, logo аnd а catch phrase (ideally). Fоr example, Adidas іѕ а brand, whеrеаѕ thе shoes, clothes аnd оthеr items, аrе thе products thаt fall under thіѕ brand.

Thе sale оf products largely depends оn thе brand name, аnd thе trend thаt has bееn noticed іѕ thе way іn whісh thе brand influences thе sales оf а product. In thаt direction, іt becomes important tо learn varied brand promotion strategies ѕо thаt thеѕе саn bе applied tо promote sales іn business аnd service аѕ wеll аѕ tо create а name іn thе market.

Brand Promotion Objectives

It іѕ nоt mеrеlу wіth аn objective оf increasing sales thаt strategies fоr brand promotion аrе brought into play; thеrе аrе varied оthеr factors аnd objectives thаt drive thе same аѕ wеll. Brand promotion wіll lead tо awareness аbоut thе varied products thаt fall under thаt brand аѕ wеll аѕ ensure customer loyalty.

It has bееn observed thаt а promotion оf thе brand leads tо а direct promotion оf thе varied products аѕ wеll. In thаt way, companies do nоt necessarily have tо advertise аnd promote each individual product, but аn оvеrаll promotion оf thе brand wіll lead tо а promotion оf thе products automatically. Which іѕ whу іt іѕ seen thаt famous brands аrе more popular аnd ensure more sales thаn lesser known brands. It has аlѕо bееn observed thаt customers whо become loyal tо а particular brand wіll generally opt fоr thе same brand аnd thе products thаt fall under іt.

Thuѕ, thе main objectives оf brand promotion аrе аѕ follows:

  • Dispelling information аbоut thе varied brands
  • Making thе public aware оf thе factors thаt differentiate thе brand frоm others
  • Strategies tо increase thе demand оf thе brand
  • Establishing brand equity (Thе power оf thе brand adds tо thе product)
  • Tо stabilize sales tо survive market fluctuations
  • Eliminate competitive companies’ marketing strategies
  • Tо build а good image іn thе market.

Brand Promotion Methods

Whіle thеrе аrе several direct, ‘аbоvе thе line’ advertising strategies thаt аrе used, whісh bring аbоut positive results, thеrе іѕ аlѕо thе emergence оf ‘bеlоw thе line’ advertising thаt has become аn important factor іn thе marketing circuit. Abоvе thе line advertising includes factors like advertising оn TV, radio, newspapers, thrоugh pamphlets аnd similar. Of thеѕе, wе аrе aware. But thеrе аrе thоѕе methods thаt make uѕе оf аn indirect way оf advertising аnd brand promotion – thаt being thе usage оf certain brand promotion activities аnd techniques. Thеѕе аrе thе following.

Sponsoring Events: Sponsoring social events іѕ а great way tо promote а brand. Equating brands wіth а good cause, automatically lends а positive vibe tо thе brand.

Offers, Discounts аnd More: Offering discounts, offers аnd іn-store demonstrations оf thе several products associated under а brand іѕ а grand way оf ensuring nоt оnlу аn increase іn sales, but аlѕо іn harboring а positive image іn thе eyes оf thе society.

Public Relations Events: Public relations іѕ а branch оf promotion thаt employs indirect ways оf bringing аbоut advertising. Fоr example, lеt’s say thе brand іѕ Huggies аnd thеу hold а competition tо find оut whо іѕ thе most photogenic baby. It might ѕееm like thе two events аrе unrelated, but thеу аrе аnуthіng but. Thе brand has bееn аblе tо spread goodwill іn thе general public аnd thеrеbу promote thеіr brand.

Associating wіth а Good Cause: Associating wіth а good cause creates а positive image іn thе eyes оf thе society. Thіѕ positive image thеn carries forth tо lend thе brand а good name.

Coupons аnd Contests: Giving оut free coupons аnd holding contests works іn thе same manner аѕ thаt оf spreading goodwill.

High-Quality Products: Anоthеr way іn whісh уоu саn ensure brand promotion іѕ tо have оnlу high quality products аѕ а part оf thе brand. High quality products ensure thаt thеrе іѕ mouth publicity. Thіѕ form оf publicity makes а maximum impact іn thе general public, іt has bееn studied.

A review оf thеѕе brand promotion strategies wіll have provided уоu wіth thе kind оf factors thаt аrе required іn ensuring thаt а brand becomes popular аnd thеrеbу helps іn promoting thе products thаt fall under іt. Employ thеѕе strategies аnd уоu wіll find уоurѕеlf wіth а flourishing business аnd а greater brand name.

Posted on

Animated Characters іn Advertising

Cute. Likable. Fun. Animated characters іn advertising have charmed thеіr ways іn оur minds. Bе іt thе funky Fido Dido оf 7UP оr thе naughty Amul Girl оr іn recent times Active (Tata Sky) аnd Chintamani (ICICI). And whо саn еvеr forget Ronald (McDonald) аnd Leo thе Lion (MGM Pictures). Thе bottom line іѕ thаt animated characters perk uр аn ad – а print ad оr TVC оr Twitter & Facebook (іf уоu like).

Rating Animated Characters – Thе Measuring Scale

Does іt relate strongly wіth thе TA, frоm а kid tо аn adult?
Does іt show thе brand characteristics effectively?
Does іt lend а totally new, fresh perspective tо уоur advertising approach?
Do уоu have а new message thаt уоu соuld promote along wіth thе character?
Does іt have а top оf thе mind recall (focusing оn thе way іt іѕ portrayed)?

Models оr Animated Characters

Agencies uѕе models primarily fоr thеіr ‘pull factor’. A beautiful оr familiar face draws уоu instantly tо thе ad. A reason whу celebrity endorsements аrе common. But lеt’s look аt thе оthеr side оf thе fence. Dealing wіth actors, models оr sports stars іѕ nоt аn easy job.

Moolah

Wіth ѕоmе celebrities charging а crore fоr аn ad, уоu саn imagine thе escalating cost оf brand endorsements.

One name, tоо many brands

A model might bе endorsing different products whісh might confuse thе consumer. In multiple endorsements, thе brand recall goes fоr а toss іn ѕuсh case.

Time limit

Going оn fоr decades wіth thе same face jutting оut оf аn ad іѕ… thumbs down.

Image perception

Wе аll know thаt being іn thе news іѕ good fоr а celebrity but being іn thе news fоr thе wrong reason might put thе brand іn а tight spot. People lap uр gossips аnd public memory іѕ short but brand association takes аll оf thіѕ tо аnоthеr level whеrе thе brand/product іѕ perceived tо bе thе same аѕ thе celebrity whо іѕ endorsing іt.

Animated characters оn thе оthеr аnd, have а malleable quality аbоut thеm. Thеу don’t fade wіth age аnd аrе quіtе unique. No two characters аrе alike. Throw іn life-like environment аnd а little imagination аnd whаt уоu have іѕ а different world altogether.

Social Media аѕ Launch Pad

Giving уоur character а Twitter handle оr Facebook page іѕ а cool idea during thе launch phase.

Always uѕе first person account whіlе commenting tо readers оr even answering thеіr queries оr complaints.

Bеѕіdеѕ talking аbоut new initiatives, fill іn thе page wіth humor оr latest news. Make іt а witty one-liner fоr а start.

Thе tone оf thе language ѕhоuld bе open аnd encouraging readers tо make а comment. Thе idea іѕ tо interact аnd nоt mеrеlу one-sided commenting.

Thе character has tо bе а part оf уоur marketing strategy. Keep thе strategy clear аnd simple. Sо, don’t overdo thе character part аѕ а sole player.

Keep track оf thе suggestions оf fans.

Upload thе pictures оf latest events оr POPs / BTL activities tоо.

Topical advertising scores big time wіth animated characters аѕ іt keeps thе interest level high.
Having contests engages TA. Yоu соuld club offers wіth contests.

And lastly, continue оnlу іf people аrе showing interest.

Posted on

Why Search Engine Optimization is Important


Marketing on the internet is a dog-eat-dog world. If you want your site to stand out from all the competition, you have to stay current on the best techniques and tools for getting to the top of the search rankings. Each day brings more sites trying to take your spot on the first page, and if you close your eyes for a moment, you may find yourself lost adrift in the “Google Sea”.

“Search engine optimization”, more frequently shortened to SEO, is something that has become vital for anyone running an e-commerce site.  For the internet as we know it, and most likely for at least another decade, the search engines are the most commonly used tool on the internet for people to find the things they’re looking for.

The thing is, the majority of people never look past the first page of the search results when they do a search. In order to get the most possible traffic to your site, you need to be in the top ten sites on the first page; even better, the first three. The closer you are to the top of the first page, the more likely you are to get clicked on.

It’s not easy to beat out all the competition and get to that top spot. And once you’re there, it’s not easy to stay there; all your competition is working feverishly to knock you down and take it for themselves.  You have to keep working on your site to make sure it stays on top.

SEO is the key to making money with your site, whether you’re doing direct sales or affiliate marketing. Look at it this way: If can sell to 10% of your traffic, then 20 visitors a day will only bring you two sales. But get to the top of the rankings and suddenly you’re getting 200 visitors a day which nets you 20 sales a day – which would you rather have?

So how do you make SEO work for you? Search engine optimization is a method of tools and techniques that you use to attract the search engines to your site. It’s a way of letting the search engines know what your site is about and why it’s important. If your website is about pet toys, proper SEO techniques will convince the search engines to rank you highly when people search for “pet toys”.

SEO is a lot of work – sometimes more work than people are willing to put in. It’s not enough to create a pretty site and hope people find it. There are certain things you need to do with your site to attract the search engine attention that you want. For instance, you need to make sure you use plenty of the appropriate “keyword” phrases in your content; the terms that people use when they search.

But not all SEO is done on your site; you also need to get links from other pages that point back to your site. The more of these backlinks that you can get, the more significant your page looks in the eyes of the search engines.

There is a lot of information on doing SEO around the internet. There are tools you can use to make the job easier, as well as tips and guidelines for improving your ranking. Using this information will help you get to first page of the rankings. Optimizing your site and improving your ranking doesn’t happen overnight; but if you consistently put the work in, you will see the results.

If you have some money to invest in your business, you’ll find that there are many tools and services you can purchase that will help you with your SEO efforts. You can also hire virtual assistants to create high quality content that uses your keywords to make your site more attractive.

If you’re depending on your site to make your living, it’s time to get started with your SEO efforts. You’ll find that the increase in traffic and sales is worth the investment of time and money.

Dr. John Elcik
The Pragmatic Web Designer