If you are responsible for developing a website for your business, then you should know the fundamentals of effective web design. One behind-the-scenes success factor for any website is that of search engine optimization (SEO). Search engine optimization is the process of making your site as visible and relevant as possible to search engines so that it ranks as highly as possible when people are using the web to find products or services related to your business. Here are five basic ways to help your website become SEO friendly:
Optimize your graphics
Search engines do not recognize graphics (even graphics with text and Flash graphics, for that matter). Therefore, if your pages are image-heavy, the search engines are missing out on a lot of what makes your site relevant to site visitors. Optimize all of your graphics by adding descriptive alt tags.
When search engines “crawl” your site, they populate the content in a way that enables them to determine the relevance of your pages. Therefore, if you want your site to rank highly for searches related to your business, your content should be well-written and targeted to your audience.
Keywords and keyword phrases are terms that web users might use to query a search engine for your business product or service. In addition to loading your content with high-quality keywords, you should also use relevant keywords when titling your pages and writing your page descriptions and headers. Use an online service like Google’s free keyword tool to find keywords that may be most effective for your purposes.
An SEO-friendly URL
Your site’s URL should be short, concise, and descriptive of your business brand. It is a good idea to use relevant keyword phrases in your URL, to make it as SEO-friendly as possible.
Search engines need your help in identifying relevant content on your site. One of the best ways to do that is to structure your site in a way that flows and is easy to follow from page to page. Your sitemap should make sense logically, and should efficiently lead to any and every pertinent page of your website.
When it comes to building your brand, your website is one of your most powerful tools. Contact Dr. John Elcik at identityXperts to handle all of your web design needs. We can be reached by phone, at (239) 400-0622, or email: jelcik@identityXperts.com.